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Admiral vs Aviva

Side-by-side car insurance comparison based on rates across all available locations

Lower Avg Rate

Admiral

4.2

Avg Monthly

£73/mo

Best Rate

£58/mo

Best For

Multi-car families

Top Discount

Multi-car 15%

Founded

1993 · Cardiff, Wales

Available In

12 locations

VS

Aviva

4.3

Avg Monthly

£81/mo

Best Rate

£61/mo

Best For

Comprehensive

Top Discount

Multi-policy 12%

Founded

1696 · London, England

Available In

12 locations

Rate Comparison by Region

Admiral cheaper: 12Aviva cheaper: 0
London£118/mo£132/moAdmiral saves £14/mo
East of England£80/mo£88/moAdmiral saves £8/mo
South East£82/mo£90/moAdmiral saves £8/mo
West Midlands£78/mo£86/moAdmiral saves £8/mo
North West£76/mo£84/moAdmiral saves £8/mo
East Midlands£72/mo£80/moAdmiral saves £8/mo
Yorkshire & Humber£70/mo£78/moAdmiral saves £8/mo
North East£66/mo£74/moAdmiral saves £8/mo
South West£63/mo£69/moAdmiral saves £6/mo
Wales£60/mo£64/moAdmiral saves £4/mo
Scotland£58/mo£62/moAdmiral saves £4/mo
Northern Ireland£58/mo£61/moAdmiral saves £3/mo

Pros & Cons

Admiral

Pros

  • Multi-car discount — save up to 15% for second or third car
  • LittleBox telematics policy for young drivers
  • Competitive premiums for multi-vehicle households
  • Strong financial strength and FCA-authorised

Cons

  • Rates in high-risk postcodes (London, Manchester) can be above average
  • Claims handling reviews are mixed

Aviva

Pros

  • Widest product range of any UK insurer — car, home, life, health in one place
  • 5-Star Defaqto ratings on key products
  • Multi-product discount when bundling two or more policies
  • Strong financial stability — part of the FTSE 100

Cons

  • Premiums for single-product policies are not always the lowest
  • Claims experience can vary by product line

Which Should You Choose?

Admiral is the cheaper option in 12 of 12 regions where both insurers operate, saving an average of £7/month. Aviva is cheaper in 0 regions.

Aviva has a higher average customer rating (4.3/5) compared to Admiral (4.2/5). However, ratings can vary by region and coverage type.

Admiral is generally best for multi-car families, while Aviva stands out for comprehensive. The right choice depends on your priorities — lowest price, best service, or specific discounts.

Admiral vs Aviva — FAQs

Is Admiral cheaper than Aviva?
Admiral is cheaper in 12 of 12 regions where both operate. However, rates vary by location, so Aviva may be cheaper in your area. Always compare quotes for your specific region and circumstances.
Which has better ratings — Admiral or Aviva?
Admiral has an average rating of 4.2/5, while Aviva averages 4.3/5 across all regions. Both are well-established insurers with strong financial stability.
What discounts does Admiral offer vs Aviva?
Admiral's top discount is "Multi-car 15%", while Aviva offers "Multi-policy 12%". Both insurers offer multi-policy, good driver, and other standard discounts — check each insurer's site for the full list.
Can I switch from Admiral to Aviva?
Yes. You can switch car insurance at any time, though it's usually best to switch at renewal to avoid cancellation fees. Get quotes from both Admiral and Aviva to compare rates for your specific situation.
Which is better for my region?
It depends on where you live. Use the rate comparison table above to see which insurer is cheaper in your region. Factors like your driving record, age, and vehicle also affect your personal quote.

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