Admiral vs Aviva
Side-by-side car insurance comparison based on rates across all available locations
Admiral
4.2Avg Monthly
£73/mo
Best Rate
£58/mo
Best For
Multi-car families
Top Discount
Multi-car 15%
Founded
1993 · Cardiff, Wales
Available In
12 locations
Aviva
4.3Avg Monthly
£81/mo
Best Rate
£61/mo
Best For
Comprehensive
Top Discount
Multi-policy 12%
Founded
1696 · London, England
Available In
12 locations
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Rate Comparison by Region
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Pros & Cons
Admiral
Pros
- ✓Multi-car discount — save up to 15% for second or third car
- ✓LittleBox telematics policy for young drivers
- ✓Competitive premiums for multi-vehicle households
- ✓Strong financial strength and FCA-authorised
Cons
- ✗Rates in high-risk postcodes (London, Manchester) can be above average
- ✗Claims handling reviews are mixed
Aviva
Pros
- ✓Widest product range of any UK insurer — car, home, life, health in one place
- ✓5-Star Defaqto ratings on key products
- ✓Multi-product discount when bundling two or more policies
- ✓Strong financial stability — part of the FTSE 100
Cons
- ✗Premiums for single-product policies are not always the lowest
- ✗Claims experience can vary by product line
Which Should You Choose?
Admiral is the cheaper option in 12 of 12 regions where both insurers operate, saving an average of £7/month. Aviva is cheaper in 0 regions.
Aviva has a higher average customer rating (4.3/5) compared to Admiral (4.2/5). However, ratings can vary by region and coverage type.
Admiral is generally best for multi-car families, while Aviva stands out for comprehensive. The right choice depends on your priorities — lowest price, best service, or specific discounts.
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