Told London

What to know about shopping at Told London

Told London is a British luxury home fragrance house built around a single idea — that scent can tell a story. Its core range is tight and considered: 300g hand-poured soy wax candles and 200ml reed diffusers, each housed in a bespoke porcelain vessel finished with black-and-white line illustrations and a solid metal lid. The signature collections are tied to real places — City Grandeur (London), Glorious Gardens (England), Dancing Light (Lake Como), Highland Retreat (Scotland), Island Breeze (Seychelles) and Night Blooms (India) — with the fragrances developed in collaboration with established perfume houses.

This is a 'slow luxury' brand rather than a pile-it-high discounter, so the smart way to shop is around the edges. Candles sit around the £50 mark, and Told London runs free UK delivery once your basket passes £60 — which means pairing a candle with a diffuser or a refill is usually enough to clear the threshold and save the postage. The refillable model is the other quiet saving: rather than re-buying the porcelain vessel each time, you top it up with a candle or diffuser refill, which costs less and keeps the statement piece in use for years.

Fragrance is a strong gifting category, and Told London leans into it — the illustrated porcelain vessels read as keepsakes, making them an easy choice for birthdays, anniversaries and housewarmings. If you are buying for an occasion, watch for seasonal promotions around Christmas, Valentine's Day and Mother's Day, when home and garden fragrance brands typically run their best offers. The brand's award recognition (a Fragrance Foundation Awards 2026 finalist and Pure Beauty Awards wins) is a useful signal of quality if you are choosing a gift sight unseen.

As with any premium home fragrance purchase, check the current collection and any live offer on the Told London site before you buy — ranges and promotions change, and the candles are made in small hand-poured batches, so a particular scent can sell through. Verified Told London codes on this page are checked against the affiliate feed; where there is no active code, the free-delivery-over-£60 threshold and the refill range are the most reliable ways to keep the cost down.

— MoneySaverCodes Team