Supermarkets Discount Codes

Most supermarket promotional codes — particularly from Tesco, Sainsbury's, and Waitrose — work alongside loyalty card scanning, so you earn points on the discounted purchase. However, some "targeted" vouchers sent via the app to loyalty card holders are a replacement for a general code, not an addition. Check whether a general code or your personalised offer gives the better deal.

If you shop online more than three times per month, an annual delivery pass from Tesco, Ocado, or Sainsbury's typically pays for itself within 6–8 weeks. Passes usually cost £40–£80 per year versus £3–£6 per individual delivery slot. Delivery pass codes that reduce the first year's price are among the best-value deals in this category.

Alcohol counts toward minimum spend thresholds at most UK supermarkets, though a small number of codes exclude it specifically. Baby formula, lottery tickets, and tobacco are almost universally excluded from supermarket discount codes for legal or regulatory reasons. The code terms listed here will note any category exclusions.

Own-brand products typically cost 20–40% less than branded equivalents before any discount code is applied. After a 15–20% brand discount code, the price gap narrows significantly — sometimes making the branded product competitive. For commodities like pasta, rice, and tinned goods, own-brand quality is broadly comparable; for skincare or specialist items, the branded version may genuinely differ.

Yes — click-and-collect orders at Tesco, Asda, and Sainsbury's are eligible for the same promotional codes as home delivery orders. Click-and-collect is also a useful way to avoid delivery charges if your order falls just below the free-delivery threshold. Some supermarkets offer a time-slot booking fee for click-and-collect, which is typically lower than delivery.