UK Discount Code Index
How deep are UK discounts right now? This live study breaks down every verified voucher code in our database — by size, type and category — as of July 2026.
755 live verified codes analysedThe Headline Numbers
Across 15 retail categories. The average and median figures cover the 233 percentage-type codes live at the time of writing; the median discount is 18%.
How UK Codes Break Down
Live codes by offer type. Percentage and fixed-£ codes dominate; free delivery is the rarest.
How Big Are the Discounts?
Distribution of the 233 percentage-type codes by size. Most sit at 20% or below, but a meaningful tail reaches 30% and beyond.
The Most Generous Categories
Ranked by the average headline percentage across live percentage-type codes.
Where the Codes Are
Live codes by category. Some retailers appear in more than one category, so a code can count toward each of its store’s categories.
The Biggest Live Discounts
The deepest single percentage code we currently hold per retailer, at the time of writing.
Methodology
Every figure on this page is computed from our live voucher database — the same set of codes shown across the site — filtered to those marked verified and not yet expired, as of July 2026. Nothing is modelled, estimated or seeded.
Average and median discounts are taken only from percentage-type codes, where a headline figure can be read directly from the offer. Fixed “£ off” codes, free delivery and other deals are included in the discount-type breakdown but excluded from the percentage average, because expressing them as a percentage would require assuming a basket size. Figures change as codes are added and expire, so please note the access date if you cite them. Read more about how we verify codes and how we rank deals.