First-Order
Discount Codes
Verified welcome codes for new customers across US fashion, beauty, home and food brands — tested at the checkout and ready for your first order.
A first-order discount — often called a welcome code — is a one-time offer a retailer gives a new customer, usually in exchange for a newsletter sign-up or a new account. Most sit in the 10–15% range and apply to your first purchase only. They are one of the most reliable ways to save when you are trying a brand for the first time, because the retailer is effectively paying to win your first order.
This page collects the verified first-order codes we currently hold across every category — fashion, beauty, home, and food & drink lead the way, as those direct-to-consumer brands rely most on winning that first sale. Every code is tested at the checkout before listing, and expired offers are removed promptly. Welcome codes are typically one use per customer or household and often exclude sale items, so it is worth reading the terms on each before you build a cart around it.
One honest caveat: a “new customer” label does not guarantee the biggest saving. Our live Welcome-Discount Study found first-order offers are broadly in line with — sometimes below — the codes open to everyone, so it is always worth comparing the welcome code against a brand’s standard site-wide codes and any live sale before you commit.
How First-Order Codes Work
What a welcome code is, where the offers cluster, and whether new customers really do save more.
Welcome Codes for New Customers
A first-order (or "welcome") code is a one-time discount a retailer offers to a new customer, usually in exchange for a newsletter sign-up. Most sit in the 10–15% range and apply to your first purchase only.
Shop NowWhere to lookBeauty, Fashion & Home Lead
New-customer offers are most common among direct-to-consumer fashion, skincare, supplement and homeware brands — the categories that rely on winning a first order to start a customer relationship.
Shop NowThe dataBigger Than Everyday Codes?
Not necessarily. Our live Welcome-Discount Study found first-order codes are broadly in line with — sometimes below — the codes open to everyone, so it pays to compare rather than assume the new-customer offer wins.
Shop NowFirst-Order Codes — Verified & Live
New-customer welcome offers, biggest discounts shown first. One use per customer — check each code’s terms.
New customers enjoy $20 off their first Dazuma order. Apply code SUMMER20 at checkout.
New customers only. Minimum purchase of $50 required.
20% Off Code for First Order
Save 20% on your first order from Just Peachy, the kids and family basics brand on the Cerqular marketplace.
First order only. Valid on Just Peachy products, not across the wider Cerqular marketplace.
New customers can save 10% on their first Dazuma order with code DA10. Shop Dazuma’s best-selling ceiling lights, ceiling fans, wall sconces, outdoor lighting, landscape lighting, and modern home fixtures.
New customers only, One-time use, Excludes sale items
Enjoy 10% off Autel EV Chargers on orders over $100. Available for new customers, with free shipping included.
Only for new customers, can be used for all orders.
10% off Sitewide for New Customers
10% off Sitewide for New Customers. Max Discount of $200.
10% off your first order
New customers only. Applies to your first order.
Get 10% Off For Your First Order | Code: AD10
Take 10% off your first Hey Joanie order with code WELCOME10 — applies to the petite-friendly denim range.
First order only.
First-time customers get EXTRA 10% OFF!
New customers only.
Welcome! Use this code for up to $522.54 off your first purchase!
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Top fashion and beauty buys with fast Prime shipping
CeraVe Moisturizing Cream — Daily Face & Body Moisturizer
Check Amazon for latest price
Shop on AmazonAdAs an Amazon Associate, MoneySaverCodes earns from qualifying purchases.
Welcome Offers by Category
Browse verified first-order codes by category — where new-customer discounts are most common.
Fashion
Clothing and footwear brands routinely offer 10–15% off your first order.
See DealsHealth & Beauty
Skincare, supplements and cosmetics brands lean heavily on welcome codes.
See DealsHome & Garden
Furniture, bedding and homeware retailers reward first-time sign-ups.
See DealsFood & Drink
Artisan food, drink and subscription brands offer intro discounts to new buyers.
See Deals
How to Get the Most from Welcome Codes
Practical ways to make sure the first-order discount actually lands on your order.
Sign Up Before You Buy
Most welcome codes arrive by email the moment you join a brand’s newsletter or create an account. Sign up first, wait for the code to land, then apply it to your first order — going the other way round usually means missing the discount.
Check the Terms First
First-order codes are typically one use per customer or household, exclude sale items, and sometimes carry a minimum spend. Read the terms on the code before you build a cart around it so there are no surprises at the checkout.
Stack with Cashback
A welcome code can often be combined with a cashback site on the same order, since cashback pays out separately from the retailer’s discount. Check the cashback site’s terms — a few exclude orders that use a coupon code.
Compare Before You Assume
A “new customer” label does not guarantee the best price. On many brands an everyday site-wide code, a seasonal sale, or a bundle offer beats the welcome discount — so it is worth checking the standard codes on the store page before committing.
First-Order Guides
Are Welcome Discounts Really Bigger?
Our live study measures how many codes are reserved for new customers and whether first-order offers actually beat the codes open to everyone.
How to Stack Coupon Codes
Layer a welcome code with cashback and loyalty points on the same order for the biggest possible first-order saving.
Best Cashback Sites US
How US cashback sites work alongside a first-order code so your first purchase earns money back on top.
More Ways to Save
Welcome-Discount Study
Our live study of US welcome discounts — how many codes are reserved for new customers, and whether first-order offers really beat the codes open to everyone.
Read guideMoney TipsHow to Stack Coupon Codes
Layer a welcome code with cashback and loyalty points on the same order for the biggest first-order saving.
Read guideMoney TipsHow to Get Free Shipping
Combine a first-order coupon with a store’s free-shipping threshold so your welcome purchase ships free.
Read guideBlack Friday
The biggest US shopping event of the year — up to 70% off
View dealsFree Shipping Deals
Verified free-shipping codes — skip the shipping costs
View dealsFirst-Order Discount FAQs
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New welcome codes added as brands launch them
Browse all verified first-order codes — one use per customer, tested at the checkout