This is Beauty

What to know about shopping at This is Beauty

This is Beauty is a multi-brand beauty retailer working on a surplus-stock model: it takes on excess inventory from retailers and brands and sells it on, which it frames as a way of cutting waste in the industry. Understanding that model is most of what you need to shop it well, because it explains both the pricing and the single thing to watch — what is carried changes over time, so the brand list is a snapshot rather than a fixed catalog.

The range spans skincare, haircare, makeup, bath and body, fragrance and a men’s section, with names such as e.l.f., Morphe, Maybelline, Revlon, cocokind, DHC and blinc appearing across the aisles at the time of writing. Prices mostly run from about $5 to $60, and a large share of the catalog sits in the $10 to $25 band, so this is a mass-market rather than a prestige proposition.

The practical consequence of surplus sourcing is that you should buy when you see it rather than plan around restocks. If a shade or a formula you use is listed, it is worth taking then, because the same line may not return. For the same reason it is worth checking the listed size on each product page — surplus stock often includes travel or promotional sizes alongside full ones, and the price difference between them is not always obvious from the thumbnail.

On savings, free shipping currently starts at $30, which is low enough that consolidating a couple of items into one order is usually the easiest saving available. Because individual prices are already low, grouping an order to clear that threshold is generally worth more than waiting for a percentage-off code on a single item.

— MoneySaverCodes Team