This is Beauty Coupon Codes & Surplus Beauty Deals

This is Beauty is a US multi-brand beauty retailer working on a surplus-stock model — it takes on excess inventory from retailers and brands and sells it on, which the company presents as a way of cutting unnecessary waste in the industry. Understanding that model is most of what you need to shop the store well, because it explains both where the pricing comes from and the one thing you have to watch while browsing.

What This is Beauty Sells

The range spans skincare, haircare, makeup, bath and body, fragrance, a men's section and a small wellness aisle. Within skincare alone the categories run across cleansers and toners, eye care, masks, peels and scrubs, and blemish care.

Brands including e.l.f., Morphe, Maybelline, Revlon, cocokind, DHC and blinc have appeared across the aisles at time of writing. That is a mass-market and mass-prestige mix rather than a luxury one, and the pricing reflects it: most of the catalog runs from about $5 to $60, with a large share sitting in the $10 to $25 band.

The company trades as This is Beauty LLC, based in Miami, Florida, and also operates a separate UK site — worth knowing only so that you land on the US storefront rather than the UK one when comparing prices.

The Surplus Model Is the Thing to Understand

Every practical piece of advice about this store follows from how it sources stock.

Because inventory is surplus rather than ordered to a plan, the catalog rotates. A brand that is well represented one month may be thin the next, and a specific shade, formula or size may not come back at all once it sells through. This is the opposite of how a conventional beauty retailer works, where you can reasonably expect to reorder the same thing later.

That leads to a straightforward rule: buy when you see it, rather than planning around a restock. If a product you already use and know you like is listed at a price that works, that is the moment. Waiting to bundle it with something else carries a real risk that it is gone, which is a different calculation from most stores where waiting costs you nothing.

It also means it is worth treating any brand list — including the one above — as indicative rather than a promise. The site itself is the only reliable account of what is currently stocked.

There is a second part to the model that matters more than the rotation, and it is the one to read before you order. Alongside overstock, the retailer says it takes on damaged inventory, and that some items may have imperfections — its own framing is that the packaging may be less than perfect while the product inside is not. In practice that can mean a dented or marked box, a missing outer carton, or a scuffed label. Part of the discount is buying stock in that condition, so it is not the same proposition as the same item at full price elsewhere, and it is worth deciding in advance whether that matters to you. It matters least on something you will open and use immediately, and most on anything bought as a gift, where the box is part of the thing. The retailer states that all items are authentic with full traceability back to the brand, so this is a question about condition rather than provenance — check the individual listing, which is where any specific condition note will appear.

The Detail Most People Miss

Check the listed size on the product page. Surplus inventory frequently includes travel sizes, deluxe samples and promotional formats alongside full-size products, and these sit in the same listings and photograph much the same way.

The price will usually look like an excellent deal, and for a travel size it may genuinely be one — but it is a different purchase from the full-size product, and the distinction is easy to miss at a glance when everything on the page is inexpensive. A moment on the size line is what separates a real saving from a smaller item at a smaller price.

The same care applies to anything with a shelf life. Surplus stock has by definition been sitting somewhere, so for products where freshness matters, checking any date information on the listing is a reasonable habit.

Using the Free Shipping Threshold

The most reliable saving here is the shipping threshold rather than a percentage code, and it is set at a level that makes it easy to use.

Free shipping starts at $30 at time of writing, and applies automatically at checkout with no code to enter. Given that much of the catalog sits between $10 and $25, that generally means one additional item rather than a stretch — and because individual prices are already low, clearing the threshold is usually worth more than waiting for a percentage off a single item would be.

The sensible approach is to keep a short list of the everyday products you get through — cleansers, cotton pads, a mascara you repurchase — and use those to round an order up to the threshold rather than adding something speculative.

Where the Saving Actually Sits

The honest summary is that value at This is Beauty comes from the sourcing model rather than from promotions layered on top of it. Prices are low because the stock is surplus, so the job is to shop it in a way that suits how it works: check the size, buy the thing you actually use when you see it, and group your order to clear $30.

Our This is Beauty store page carries the latest verified offers with their terms and expiration dates shown, and you can browse comparable retailers on our health & beauty category page.

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