Gus and Beau Discount Codes & Deals

How to Save at Gus and Beau

Gus and Beau is a UK direct-to-consumer brand selling premium baby and toddler playmats through gusandbeau.com. The brand was designed to solve a specific problem: the foam baby mats available in most supermarkets and baby stores are functional but visually jarring — brightly coloured puzzle pieces that dominate a living room. Gus and Beau produces reversible playmats with design-conscious patterns and neutral colour palettes that parents do not need to roll up and hide when friends visit.

Selling direct rather than through retail partners keeps prices lower than you would expect for the quality, and it means promotional codes can be offered directly to customers. The two key codes to know are WELCOME10 for new customers and SPRINGFORWARD20 for larger orders, both of which are verified on our Gus and Beau store page. Free next-day DPD delivery on orders over £60 stacks with both, covering most playmats in the range.

Best Gus and Beau Deals Right Now

20% off orders over £150 — code SPRINGFORWARD20. This is the strongest discount currently verified on the Gus and Beau range. Enter SPRINGFORWARD20 at checkout when your basket reaches £150 or more (at time of writing) for 20% off the total. Most of the larger reversible playmats clear this threshold on their own, making this code applicable to a significant portion of the catalogue.

10% off your first order — code WELCOME10. Available year-round for new customers, WELCOME10 delivers 10% off any order value. If your first purchase is under £150 (at time of writing) or you are trying the range with a smaller mat, this is the better option. Like SPRINGFORWARD20, it stacks with free express delivery on orders over £60 (at time of writing).

Free next-day DPD express delivery on orders over £60. The delivery threshold (at time of writing) is low enough that most playmat orders qualify automatically. Free next-day delivery is a meaningful perk — courier delivery for large, padded floor items from other retailers often adds a noticeable charge.

Visit our Gus and Beau store page for the most current deal status and any new promotional codes.

When to Shop for the Best Discounts

Gus and Beau tends to run seasonal promotions around new design launches, which happen periodically throughout the year. These launch events are often the best time to find limited-run designs at introductory pricing before they move to full retail price.

Key gifting periods — Mother's Day, baby shower season in spring, and Christmas — tend to generate promotional activity. Black Friday in November is also worth watching; baby and home brands frequently participate with percentage-off events, and Gus and Beau has run promotions during this period in previous years.

New customer codes like WELCOME10 are available year-round and do not follow seasonal timing, so if you are buying for the first time there is no need to wait. The SPRINGFORWARD20 code has a seasonal validity window — check our store page for its current end date before planning your purchase around it.

Tips for Getting the Most Value

Decide between SPRINGFORWARD20 and WELCOME10 before you buy. If your order is over £150 (at time of writing) and you are a new customer, run both calculations. SPRINGFORWARD20 saves 20% on the whole basket versus WELCOME10's 10%, but only if you hit the spend threshold. For orders above £150 (at time of writing), SPRINGFORWARD20 is clearly the better code. For smaller orders, WELCOME10 wins.

Choose the right playmat size for your space first. Gus and Beau offers different mat sizes, and the larger options are both better value per square metre and more likely to clear the SPRINGFORWARD20 threshold. Measure your available floor space before ordering — a mat that is too large for a small flat is just as inconvenient as one that is too small for the space it needs to cover.

Use the reversible design to your advantage. The fact that every mat has two distinct looks is a practical feature, not just a marketing point. One side can suit the nursery with a more illustrative pattern; the other can use a geometric or terrazzo design that works in a living room or open-plan kitchen. You get flexibility without buying two separate mats.

Check for new design launches via the mailing list. Gus and Beau releases new colourways and patterns periodically. Subscribing to their mailing list is the easiest way to get early notification, and launch promotions sometimes offer introductory pricing before the new design moves to its standard retail price.

For more savings across baby products, home goods, and nursery supplies, explore our home and garden deals. For help applying discount codes at checkout, see our guide on how to use voucher codes.

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