No.98 Beauty Discount Codes & Best Deals

What Is No.98 Beauty?

No.98 Beauty is a design-led, minimalist beauty brand founded by entrepreneur and content creator Lorna Luxe. The brand describes itself as "the architectural approach to beauty" — rooted in the duality of structure and sensuality, creating transformative rituals designed to reveal, not conceal. With hero products at a £35 price point, No.98 Beauty sits below premium salon brands but well above the supermarket shelf.

The brand has a genuine origin story. Lorna experienced hair loss due to androgenic alopecia, and instead of rushing to "fix" it, she focused on caring for her hair. As she puts it: "I'm time poor. I haven't got the hours to faff about with loads of different masks and treatments. I just wanted one thing that does it all and actually works." That frustration led to the creation of No.98 Beauty's debut product — the Hydra Bond Hydrating Masque — developed in collaboration with scientists boasting over 40 years of haircare expertise.

The brand's signature scent, GHOST No.98, was first used in L.A-SPACE, Lorna's room fragrance collection developed for her countryside home, The Ghost House. That scent has since become a defining thread running through the beauty range — a quiet but powerful brand signature. The indie beauty market in the UK has grown significantly as consumers look for alternatives to both mass-market products and premium brands with inflated price points. No.98 Beauty occupies the middle ground — quality formulations with attention to fragrance and presentation, priced to be accessible without feeling budget.

If you are looking for current verified deals, our No.98 Beauty store page keeps an up-to-date list of active offers.

Current No.98 Beauty Deals

Here is a summary of the deals currently available through our No.98 Beauty store page.

Up to 25% off selected skincare and haircare — Selected products across the skincare and haircare range are currently discounted by up to 25%. The exact products and discount levels rotate, so the specific savings available depend on what is in the current selection. This is a no-code deal — the discounted prices are shown directly on the product pages.

Luxury haircare products — No.98 Beauty's haircare range is available with current offers and free delivery thresholds. Check the site for the latest promotions on shampoos, conditioners, and treatment products.

No.98 Beauty Product Guide

No.98 Beauty covers three main categories: skincare, haircare, and body care. Here is what to expect from each.

Skincare

The skincare range includes cleansers, moisturisers, serums, and treatments formulated for a range of skin types. The brand's four key principles guide every formulation: Light and Radiance (enhancing natural luminosity rather than masking it), Considered Minimalism (active essentials with no unnecessary ingredients), Sensual Contrasts (pairing clinical-grade innovation with sensorial textures), and Timeless Innovation (results-driven formulations, never trend-led).

For anyone stepping up from supermarket skincare, No.98 Beauty represents a noticeable improvement in formulation quality without the price shock of prestige brands. The ingredients lists are cleaner than many mass-market alternatives, with a focus on delivering results from active ingredients rather than relying on fragrance and marketing.

Haircare — The Hydra Bond Hydrating Masque

Haircare is the brand's origin and its standout category. The hero product is the Hydra Bond Hydrating Masque (£35), described as "Lorna's complete haircare essential — one powerful product that does what it says it will." The masque was formulated with an exclusive Hydra Bond Complex that strengthens, protects, and smooths while keeping hair light and glossy.

The ingredients list reflects serious formulation work: Brazil Nut Oil for shine and strength, Hydrolyzed Elastin and Wheat Protein to reduce breakage, Avocado Oil for moisture, Castor Oil for growth support, and a Colour Protection Complex to keep colour vibrant. It is designed for use once or twice a week — apply generously to damp hair, leave for at least 20 minutes (longer is better), then rinse and follow with shampoo and conditioner.

The GHOST No.98 fragrance in the masque delivers a clean, comforting scent with depth and warmth, designed to evoke the peace of The Ghost House. For anyone spending £30–£50 on a salon blowdry and wanting to replicate the feel and scent at home, the haircare range is worth exploring.

Body Care

The body care range covers shower gels, body lotions, and hand creams that extend the signature No.98 Beauty scent experience beyond the face and hair. These products serve a dual purpose — practical moisturisation and fragrance — making them an alternative to separate body lotion and perfume purchases.

Why Indie Beauty Brands Are Worth Considering

The rise of indie beauty brands like No.98 Beauty reflects a broader shift in how consumers approach skincare and haircare purchasing.

Better value at the mid-range — Premium salon brands charge high prices partly because of marketing costs, celebrity endorsements, and retail margins. Indie brands that sell primarily online can offer comparable formulations at lower prices because they avoid these overheads.

Distinctive products — Mass-market beauty brands tend to converge on similar formulations because they are optimising for the broadest possible appeal. Indie brands can be more distinctive — developing signature scents, unusual textures, or niche ingredient combinations that larger brands would not risk at scale.

Smaller batch quality — Indie brands typically produce in smaller batches, which can allow for greater quality control and fresher products. The trade-off is less availability and fewer stockists, but for online purchasing this is not a significant disadvantage.

Direct relationship — Buying directly from an indie brand means your feedback and reviews have a proportionally larger impact. Indie brands are more responsive to customer feedback because each customer represents a larger share of their business.

Founder-led credibility — Brands like No.98 Beauty, founded by an established content creator with a personal reputation to protect, have an additional quality incentive. The founder's name and audience are directly attached to the product, which creates a stronger accountability loop than anonymous corporate brands.

How to Save on No.98 Beauty

Check the selected offers first. The up to 25% off on selected products is the largest discount currently available. Before buying at full price, check whether your preferred products are included in the current selection — the savings can be significant.

Watch for free delivery thresholds. Check no98beauty.co.uk for the current free delivery threshold. Reaching it avoids a delivery charge that can otherwise add to the cost of smaller orders.

Try the bestsellers. If you are new to No.98 Beauty, starting with the brand's most popular products gives you the best introduction to the quality and scent profile. The haircare range is frequently highlighted as the standout category.

Check our store page before buying. Our No.98 Beauty store page is updated regularly with the latest verified deals and offers.

Frequently Asked Questions

Is No.98 Beauty cruelty-free?

Check no98beauty.co.uk for the brand's current cruelty-free and ethical sourcing policies. UK indie beauty brands increasingly adopt cruelty-free manufacturing practices, but specific certifications and standards vary.

What skin types are the products suitable for?

No.98 Beauty formulates for a range of skin types. Individual product descriptions on the website include guidance on suitability for dry, oily, combination, and sensitive skin. If you have specific skin concerns, check the ingredient list and product description before purchasing.

How do the signature scents compare to perfume?

No.98 Beauty's signature fragrances are designed to be noticeable and lasting without being overpowering. The scent in haircare products, in particular, lingers after washing and provides a subtle fragrance throughout the day. This is not a replacement for perfume but it does mean you carry a consistent, pleasant scent from your daily routine.

Where can I buy No.98 Beauty products?

No.98 Beauty sells primarily through their own website at no98beauty.co.uk. The brand may also be stocked in selected boutiques and salons. Buying direct from the brand website ensures access to the full range and any current offers.

Summary

No.98 Beauty is a UK indie beauty brand delivering salon-quality skincare, haircare, and body products at accessible prices. With up to 25% off selected items and distinctive signature scents that set the brand apart from mass-market alternatives, there is genuine value in exploring the range. The haircare line is the standout category and a practical starting point for new customers. Our No.98 Beauty store page has the latest verified deals, and the wider health and beauty deals page is worth checking if you are comparing beauty products across multiple brands.

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