Wisconsin Health Insurance (2026)

ACA marketplace health insurance rates, Medicaid eligibility, and top insurers in Wisconsin. Rates shown before premium tax credits — most buyers qualify for subsidies.

Silver Premium

$490/mo

Age 40, before credits

Avg Deductible

$4,300

Silver plan

Medicaid

Not Expanded

Gap may exist

Insurers

7

On marketplace

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Top Health Insurers in Wisconsin

1

Blue Cross Blue Shield

Nationwide network

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Avg Monthly

$480

Network

Very Large

Rating

4.5/5

2

UnitedHealthcare

Employer plans

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Avg Monthly

$510

Network

Large

Rating

4.3/5

3

Aetna

CVS integration

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Avg Monthly

$495

Network

Large

Rating

4.2/5

4

Cigna

Mental health coverage

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Avg Monthly

$490

Network

Large

Rating

4.2/5

5

Kaiser Permanente

Integrated care

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Avg Monthly

$440

Network

Regional

Rating

4.7/5

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Enrollment Requirements & Key Dates

  • Open Enrollment: Nov 1 – Jan 15
  • BadgerCare Plus covers adults up to 100% FPL (unique model)
  • Adults 100–138% FPL use HealthCare.gov with subsidies

Wisconsin Health Insurance Facts

Wisconsin did not expand Medicaid but extended BadgerCare Plus to near-100% FPL.
Unique situation — Medicaid covers adults up to 100% FPL (not 138%).
Adults 100–138% FPL get ACA marketplace subsidies instead.

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