Broadband Genie

What to know about shopping at Broadband Genie

Broadband Genie is one of the UK's longest-running independent broadband comparison services, helping people find and switch deals since 2004. Rather than selling connections itself, it lists offers from more than 22 providers — including BT, Sky, Virgin Media, Vodafone, EE, TalkTalk, Plusnet, NOW, Community Fibre and Hyperoptic — covering roughly 95% of the market, so you can compare price, speed and contract length side by side before committing to a package.

The service is free to use and completely independent, funded by commission from providers rather than by the shopper. You enter your postcode to see the deals genuinely available at your address, then sort the comparison tables by price, speed or provider. Alongside standard broadband it also compares mobile broadband, mobile SIM plans and TV bundles, making it a useful one-stop tool when your home phone, internet and TV come up for renewal together.

Much of the value lies in the exclusive offers Broadband Genie negotiates that you will not always find going direct — think reward cards, bill credit and setup savings that vary by provider and change regularly. Because broadband promotions rotate quickly, it is worth comparing again close to the point you actually switch rather than relying on a deal you saw weeks earlier.

When buying, check the advertised speed is realistic for your address, note whether the headline price rises after an introductory period, and factor in any setup fee or router cost. Broadband Genie also publishes independent guides and provider reviews, so read up on reliability and customer service — not just monthly cost — before you sign a new contract.

— MoneySaverCodes Team