PHORIA

What to know about shopping at PHORIA

PHORIA is a London-born jewellery brand that draws on the city’s urban aesthetic and a nod to pop culture, founded by Central Saint Martins alumna Charlotte Asherson after a decade designing for names including Tiffany & Co. The range spans rings, earrings, necklaces and bracelets, with signature lines built around modular chains, stackable rings, ear cuffs and hoops, plus a personalised I.D. collection of letter pendants and charm bracelets you can build around your own initials.

Everything is made from 100% recycled 925 sterling silver and 18ct gold vermeil, often set with white topaz, and sustainability runs through the brand rather than sitting on top of it: minimal, considered drops instead of constant new-season churn, and modular designs meant to be re-styled and worn many ways rather than replaced. Each piece arrives in a custom storage box designed for reuse, and every order is backed by a lifetime warranty.

Prices span a wide range — personalised letter pendants start around £105–£135, ear cuffs and smaller earrings sit around £175–£210, rings run roughly £205–£435, and statement chains, hoops and chokers reach £500–£985 — so there is an entry point for a first buy as well as investment pieces. New customers can claim 10% off a first order by signing up to email, and UK delivery is quick, with dispatch typically within a few days.

When buying, the modular chains and I.D. charms are the pieces to plan around — choose a base chain and add letters or drops over time so a starter piece grows into a fuller stack. Check the size and style guides before ordering rings and cuffs, decide between all-silver and gold-vermeil finishes so a stack stays coordinated, and keep an eye out for seasonal collection launches and email-list offers, since PHORIA discounts through considered promotions rather than permanent markdowns.

— MoneySaverCodes Team