Beauty Bakerie

What to know about shopping at Beauty Bakerie

Beauty Bakerie has been running since 2011 and builds its whole identity around a baking metaphor — the setting powder is called Flour, the liquid lipsticks are Lip Whips, and the shade names read like a dessert menu. Underneath the naming it is a straightforward color cosmetics brand: the range is vegan and cruelty-free, and the brand describes its formulas as clean and gluten-free.

The catalog splits into lip, eye and face, with a small skincare trio alongside. Lip is the deepest part of the range, covering the Lip Whip liquid lipsticks the brand is known for plus glosses and lip care. Eye runs to liquid and pressed eyeshadow, eyeliner, vegan lashes and brushes. Face covers foundation, concealer, blush, bronzer, highlighter, primer, blending sponges and the Flour setting powder. The skincare side is deliberately short — an exfoliator, a toner and a moisturizer — so treat it as a companion to the makeup rather than a full regimen.

Shade matching is the thing worth slowing down on here, because complexion products bought online are the most common returns. The bundles and Essentials collections are the easiest way in if you are new to the brand, since they pair a complexion base with the lip or eye product it was designed to sit under, rather than leaving you to guess.

Savings are structural rather than code-led. Signing up to the brand’s emails gets 10% off a first purchase, and there is a rewards program for repeat buyers. Bundles are the other lever, since they price a multi-product set below the sum of its parts. Codes appear irregularly, so it is worth checking this page before ordering rather than assuming one is always live.

— MoneySaverCodes Team