Floom

What to know about shopping at Floom

Floom is a marketplace rather than a florist, and the difference shapes how you shop it. You enter the delivery ZIP code first, and what you then browse is the work of independent local florists Floom has hand-picked in that area, each designing their own bouquets rather than filling a standard template. That is the deliberate trade-off: arrangements vary between florists and between seasons because the makers choose their own stems, so the same occasion can look quite different depending on who is nearest. Alongside cut flowers sit house plants and gift add-ons such as chocolates, candles, vases and balloons, and every order carries a notecard for a written message.

Flower pricing is more seasonal than most retail. The peaks around Valentine's Day and Mother's Day are when demand and prices are highest and delivery windows tightest, and they are the two dates worth ordering ahead of rather than waiting for a deal. Quieter mid-week ordering through the rest of the year is generally the better value.

The standing offer at time of writing is a welcome discount for new customers who sign up by email, which is claimed on the retailer's own site rather than by entering a code at checkout. There is nothing to copy and paste here.

Two practical tips. Same-day delivery is available in many areas when you order by 1pm, and next-day when you order by midnight, so the cutoff matters more than the date you pick. And you can schedule an order up to 45 days ahead, which is the easier way to handle a birthday you already know about.

— MoneySaverCodes Team