Hey Joanie

What to know about shopping at Hey Joanie

Hey Joanie is a denim brand built around one under-served fit problem: premium jeans cut for petite frames that do not need hemming or alterations. The range covers the full spread of modern denim shapes — straight, relaxed, wide-leg, bootcut, flare, cropped and skinny — with shorts and skirts alongside the core jeans, all designed with what the brand calls thoughtful proportions that elongate the leg.

The aesthetic is 1980s Americana filtered through a modern, effortless fit, and the positioning is premium-but-attainable rather than luxury. Jeans sit in roughly the $88–$138 band with shorts from around $98, which places it above mall denim but well below designer pricing — the trade being that the proportions are drafted for petite bodies from the start rather than shortened after the fact.

On value, the standing saving is the welcome offer: code WELCOME10 takes 10% off a first purchase, and signing up to the newsletter is also where giveaways and seasonal offers are announced first. Denim discounts otherwise concentrate in the usual US retail windows — the end-of-season markdowns and the Black Friday and Cyber Monday events — when previous-season washes and fits are cleared.

Two tips at the time of writing: buy the fit before the wash, since the whole proposition is the petite drafting and a fit that works out of the box saves you a tailor's bill that would wipe out any discount; and check the return policy window before ordering multiple sizes, because denim sizing varies by cut and trying two adjacent sizes is often the fastest route to the right pair.

— MoneySaverCodes Team